[vc_row][vc_column][vc_custom_heading stripe_pos=”hide” text=”omnichannel strategy boosts fashion company” font_container=”tag:h1|text_align:left” google_fonts=”font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal” css=”.vc_custom_1486036731943{margin-top: -10px !important;margin-bottom: 26px !important;}”][/vc_column][/vc_row][vc_row css=”.vc_custom_1486036970613{margin-bottom: 42px !important;}”][vc_column][stm_portfolio_information portfolio_client=”SquareSparc Ltd.” portfolio_date=”December 11, 2016″ portfolio_services=”Web Design, Web Development” posts_per_row=”4″ link=”url:http%3A%2F%2Fwww.squaresparc.com|title:www.squaresparc.com|target:%20_blank|” css=”.vc_custom_1486036614566{border-top-width: 1px !important;border-bottom-width: 1px !important;padding-top: 28px !important;border-top-color: #dddddd !important;border-top-style: solid !important;border-bottom-color: #dddddd !important;border-bottom-style: solid !important;}”][/vc_column][/vc_row][vc_row css=”.vc_custom_1486039795308{margin-bottom: 34px !important;}”][vc_column width=”1/2″][vc_column_text css=”.vc_custom_1486039760844{margin-bottom: 20px !important;}”]

Optimizing this above-the-fold area to make the most of the screen real estate had the biggest impact of all the things I tested. Switching my opt-in box from the sidebar on the right to the header area just below my logo and navigation was a

[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text css=”.vc_custom_1486039789281{margin-bottom: 20px !important;}”]

HUGE bump in visitor-to-leads conversion. Just moving our same opt-in offer from the sidebar to the header I went from 2 percent of visitors becoming subscribers to 5 percent.

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